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Principal Product Designer. Systems thinker, storyteller, 12 years making digital things feel inevitable.

Previously

VimeoSpotifyNYTIDEO
Vimeo

Vimeo — 2023–2025

Reimagining the Vimeo Viewing Experience

Rebuilt Vimeo’s fragmented viewing ecosystem into a unified modular platform — turning disconnected surfaces into a single scalable viewer foundation.

42%
Platform Unification
+400%
Increase in Video Views
+98%
Increase in Watch Page Visits
+183%
Increase in Community Bookings
Vimeo

Vimeo — 2023–2024

Empowering Viewers with Video Engagement

Turned Vimeo’s video player from a passive embed into an interactive knowledge engine for Enterprise customers, built around transcripts, chapters, and live DVR.

$4.5M+
Enterprise ARR impact
Live DVR
Industry-first with transcripts
40,000+
Average daily transcript views
7,800+
Weekly video segment shares
Placeholder Co.

Placeholder Co. — 2022–2023

Scaling Design Systems at Scale

Building the component infrastructure that powers a 200-person design org.

200+
Designers on system
60%
Faster time to ship
Retail Co.

Retail Co. — 2021–2022

Mobile-First Commerce Redesign

A ground-up rethink of the mobile shopping experience that doubled conversion.

2×
Conversion rate
40%
Faster checkout
#1
App Store ranking
Various

Various — 2019–2022

Editorial Systems for Storytelling

An exploration of how editorial grids, motion, and systems thinking can make complex product stories feel inevitable.

12+
Product narratives shaped
5
Design systems influenced
∞
Future stories
TBD

TBD — 2022–2024

Design Ops & Workflow

Scaling design operations and cross-functional workflows. Placeholder — add your case study here.

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Coming soon